When businesses approach us about LED displays, the first question we always ask is: what is your average viewing distance? This single factor determines the correct pixel pitch more than any other consideration.
Pixel pitch is the distance in millimeters between the center of one LED cluster to the center of the next. A P2 screen has a 2mm pitch — extremely fine, suitable for close-up viewing indoors. A P10 screen has a 10mm pitch — coarser but bright and cost-effective for outdoor billboards viewed from 15+ meters away.
For restaurant menu boards (viewed from 1–3 meters), we typically recommend P2 to P3. For hotel lobby displays (3–6 meters), P3 to P4 works well. For outdoor hoardings at junctions (15+ meters), P6 to P10 delivers the right balance of resolution and brightness at a reasonable investment.
Brightness is the other major factor. Indoor displays need 800–1200 nits. Semi-outdoor locations need 2000–3000 nits. Fully outdoor direct sunlight environments need 5000–8500 nits. Getting this wrong means a display that is either invisible in daylight or blindingly bright in a dim restaurant.
The right LED display is determined by viewing distance, ambient brightness, and content update frequency — not by price alone. Always start with your environment, not the product catalog.
If you are evaluating LED display solutions for your business, our team is happy to do a free site assessment and recommend the right configuration. We serve businesses across Haryana, Delhi NCR, Chandigarh, Jaipur, and all of North India.